…or it, and the cashier said “You can’t pay for that cologne here, but at the Christian Dior stand”. I went to the Christian Dior stand, where they were wrapping the cologne around me for 20 minutes. But there they made me feel special. I felt that Christian Dior was aware that I was different from the rest of the shoppers in the store. And not because of the product, it’s still a cologne, but because of 1) the special attention, 2) …